Articles by Lee McMullan

Efficient Asset Management for Effective Video Communication Strategies

This article was first published on the Diversified Blog in December 2020. Diversified is a Dalet Official Partner. Video communications are playing an increasingly important role in delivering key messages, both internally and externally, as well as building brand equity. During the ongoing global pandemic, video has become even more crucial as a replacement to…

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IMF: How Does it Work and Who will Use It?

If you read my previous post on IMF, you’ll already know that unlike its finance focussed namesake, the Interoperable Master Format (IMF) is in fact designed to improve our lives: it is a new SMPTE file format designed to create a single – standardized – master bundle for distribution of versioned content between businesses into multiple territories: The content creation…

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What is IMF and Why Should You Care?

Not to be confused with its more illustrious name sake, the IMF (Interoperable Master Format) is a file format that is designed to simplify the file exchange process by creating a single – standardized – master file for distribution of content between businesses into multiple territories: Separate the content into various ingredients  Most films these days have…

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