Our days of slogging it at the Spearmint Rhino of the transcode industry are over! If you have not heard already, on Sunday morning we announced that Dalet had acquired AmberFin. So yes, it happened in Vegas, but this was no shotgun wedding in a tacky chapel:

While this may seem like yet another broadcast industry consolidation story, this acquisition is in fact a good thing, a very good thing, for Dalet, for us, our customers and for the industry as a whole.

As you know, we were a venture capitalist owned company for 6 years, 2 days 8hr 26 minutes. When Dalet looked at us, they saw a fantastic video-processing engine that would really complement their skills with metadata and workflow orchestration.

The whole reason for this acquisition is to combine our sales, technology and new products to create better offers for our customers. Over the last few years, we have concentrated all our engineering brains on making the best possible media, whether it be video, audio or captions, while Dalet has been developing some of the industry’s best workflow systems. So when you put together the best of MAM and the best of media together, the result will be nothing short of awesome, trust me. Together, we now have the ability to create the best-in-class MAM/workflow/video platform for the high-end market.

Now it’s also important to say that we will continue to develop, support and expand AmberFin from our home in Basingstoke. The AmberFin brand will not disappear: just like in one of those modern marriages, we are keeping our name. At the same time, Dalet Galaxy will continue to support other transcoders, and iCR will continue to be sold with other MAM vendors whenever appropriate to the needs of our customers.

So, as you can tell, we are excited by this union. By merging our resources, our people, our talent, and technologies, we can enrich both the Dalet and AmberFin products to offer the most forward-thinking solutions for content providers.

Come visit us on our booth at NAB and let us show you just how great our new family is and most importantly, how we can help you streamline your workflow and reach new levels of efficiency and quality. (Wedding gifts not required).