Budgets are shrinking. Technology cycles are accelerating. At IBC 2025, Telefónica TSA’s Asier Valluerca explains how a shift to flexible, cloud-based media workflows — and a 20-year partnership with Dalet — is helping broadcasters adapt without the risk.
Media workflows are no longer static. In this conversation with Diversified’s Rich Zabel, explore how open, hybrid architectures, AI-driven metadata, and strong partnerships help media organizations design systems that can evolve with their business, not hold it back.
The media industry is at a crossroads. Trust is eroding, audiences are shifting, and the rise of AI is both a challenge and an opportunity.
The media organizations that thrive in the next five years will be those that overcome technical debt and embrace true operational flexibility. CFOs are not only well-equipped to lead this transformation—they are crucial to its success.
One of the big challenges media professionals face today is the ability to scale the capture of multiple video feeds, for example during live events. Let’s face it, recording multiple video feeds simultaneously for one or more events is (very) hardware-intensive! Organizations often invest in enough equipment to support their peak usage. It’s a major…
Budgets are shrinking. Technology cycles are accelerating. At IBC 2025, Telefónica TSA’s Asier Valluerca explains how a shift to flexible, cloud-based media workflows — and a 20-year partnership with Dalet — is helping broadcasters adapt without the risk.
Media workflows are no longer static. In this conversation with Diversified’s Rich Zabel, explore how open, hybrid architectures, AI-driven metadata, and strong partnerships help media organizations design systems that can evolve with their business, not hold it back.
The media industry is at a crossroads. Trust is eroding, audiences are shifting, and the rise of AI is both a challenge and an opportunity.
The media organizations that thrive in the next five years will be those that overcome technical debt and embrace true operational flexibility. CFOs are not only well-equipped to lead this transformation—they are crucial to its success.
One of the big challenges media professionals face today is the ability to scale the capture of multiple video feeds, for example during live events. Let’s face it, recording multiple video feeds simultaneously for one or more events is (very) hardware-intensive! Organizations often invest in enough equipment to support their peak usage. It’s a major…
