Do you have a strategy to cope with mixed cadence content?

Impact of digital media workflowsAs increasing numbers of content creators and distributors adopt IT-based solutions, they gain access to devices, technologies, and techniques that never could have been developed economically by the broadcast community alone:

The arrival of the interconnected content creation and distributionworkflow is changing not only the technologies being used, but also the business models and strategies embraced by media companies. Globally distributed and collaborative production and post-production processes are increasingly being implemented by content producers, distributors, broadcasters, and multichannel video programming distributors (MVPDs). The changing nature of digital content also drives the IT migration, as next-generation broadcast technologies such as Ultra High Definition (UHD) require rapid evolution of infrastructure and a shift toward Internet protocol (IP) architectures.

SMPTE seminars focus on growing IP influence in broadcast workflows 

Recognizing the need for further education on these topics, the Society of Motion Picture and Television Engineers (SMPTE) has developed a regional seminar designed to advance the industry in managing issues related to the shift toward IP-based handling of media. Providing educational opportunities to industry members is one of the three pillars of SMPTE’s mission, and to this end the organization is bringing its “Digital Media: Production to Distribution Using IP” seminar to the U.K. in February. Led by me and my AmberFin colleague Ben Davenport, the U.K. Regional Seminar will address the use of media over IT infrastructure in both streaming and file-based workflows.

On Feb. 11 in London and Feb. 12 in Salford, this one-day regional seminar will give those working in film, television, or digital media a unique and valuable opportunity to gather with other industry professionals for an interactive and educational discussion of IP technology and communications as they relate to media. This information will be useful for all operational staff, whether from an IT or broadcast/media background, as well as other key personnel, including those who design systems. Attendees will gain the working knowledge they need to create and deliver content for any platform most effectively as IP-based environments grow.

Learn how IP might impact your business and one day seminar 

The seminar begins with a brief history of the technology and an overview of fundamentals. After examining the many efficient, cost, and production-quality advantages afforded the entertainment media industry by adoption of IT networks, the seminar will move on to look at how these technologies and techniques can be adapted to achieve efficiency throughout the full media life cycle, from acquisition though production, playout, archiving, contribution, and distribution on multiple platforms. Topics will include an overview of the IP-based facility andworkflow, the elements of a successful migration to IP, and roadmaps for workflow transition to IP in live production, contribution, and post-production.

Professional content producers will walk away understanding the impact and implications for their work if, for example, SDI were to disappear tomorrow. Systems and facilities designers will gain a clearer understanding of IP architectures and how to assure that, at the end of the day, they work as they must to support content creation and distribution.

This seminar has generated enthusiastic feedback in North America and Europe, and it should prove to be highly informative and interesting to all variety of professionals within the media industry. Further information about the seminars, as well as the full U.K. section program of meetings and activities can be found here.

The seminar programme is part of our AmberFin Academy initiative where we help broadcasters and media executives identify the tremendous opportunities presented by new IT-centric file-based workflows. If you would like to take part, why not subscribe to my Bruce’s Shorts programme – you might get more than you banked on. 

I hope you found this blog post interesting and helpful. If so, why not sign-up to receive notifications of new blog posts as they are published?

CTA Broadcast IT Training Bruce's Shorts

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