Tilting the Game

Efficiency and flexibility can make or break a media company. Picture Production Company (PPC), a dynamic marketing agency specializing in the film and television industries, understands this all too well. PPC handles everything from creative concept development to post-production, localization, and distribution.

Recently, PPC achieved a high score in automation and operational efficiency by expanding their Dalet Flex implementation—a market-leading media workflow solution that has transformed their internal processes. Dave Chordia, Chief Operations Officer (COO) at PPC, shared details about their experience and the remarkable impact of this integration.

The Journey to Dalet Flex

With offices in London and Los Angeles, PPC services major entertainment clients globally. Each client has their own specific workflows, so flexibility is crucial to PPC’s approach. Their goal is to not only streamline the content creation process, but standardize processes to ensure that all team members are working efficiently.

Dave uses an interesting analogy to explain their workflow, “We look at our pipeline like a bit of a pinball machine. Every time the ball touches something, it slows us down and requires more resources. With Dalet Flex, those touch points have become less frequent due to the workflow orchestration in the background.”

“Our story with Dalet started when Flex was an early product,” Dave shares. “We were looking for a media asset management system (MAM) to help our internal workflows. We were an incredibly manual-based company, predominantly due to the nature of our creative origination side.”

PPC needed a solution that could bring structure, automation and workflow orchestration to their operations. After carefully validating their options, they landed on Dalet Flex and embarked on a phased journey of implementation, development, and evolution. Today, they continue to integrate this comprehensive solution across the entire media supply chain in both of their locations.

Why Dalet Flex?

Dalet Flex offers highly flexible media workflows and product capabilities that prepare customers for any eventuality. Collaborative, AI-enabled workflows harness the power of a single, cloud-native technology stack to facilitate production, distribution, archiving, and monetization for the news, sports, and entertainment sectors. Plus, Flex offers the choice of cloud, hybrid and on-premises deployments. For PPC, this meant a significant step towards standardizing their production-based workflows and integrating key technologies within their business to achieve greater efficiencies.

This reduction in touch points means PPC is better able to weather economic turbulence and external influences on the business. The structured environment provided by Dalet, along with automation and integrated technologies, has resulted in cost savings and Dave highlights, “We’ve seen a stabilization in our margins, which is fantastic for us. Especially in today’s economic climate, where everything costs more, finding efficiencies in our pipeline has been crucial.”

Learn more by accessing the full customer story.